Always Know Where to Be — Designing Trck's Event Discovery Experience

Product design for Trck, a leisure-SaaS platform helping people discover local experiences and helping hosts manage the audience for them.

Project / TRCK — Event and Experience Search · Category: Leisure, SaaS · 2026

Trck (getontrck.com) is a leisure-tech platform built around a simple idea: people shouldn't have to dig through five different apps and group chats to figure out what's happening in their city tonight. It's a two-sided product — on one side, people looking for something to do; on the other, hosts and event organizers trying to get their experiences seen and their bookings managed without juggling spreadsheets and DMs.

The Problem

The brief came down to one line that framed the whole project:

"Users spend too much time scrolling through fragmented platforms trying to find plans, while event hosts struggle with visibility and attendee management."

That's really two problems wearing one trenchcoat. Discovery is a user problem — too many disconnected sources, too much scrolling, no single place that understands what someone's actually in the mood for. Visibility and management is a host problem — getting an event seen by the right people, and then having a way to run it (multiple dates, attendee numbers, bookings) without stitching together tools that weren't built for this. Any single screen in the product had to hold both sides at once: feel like a discovery moment for the person browsing, and function like a lightweight management surface for the person hosting.

The Decisions

Lead with the feeling, not the form. Leisure decisions are emotional before they're logistical — nobody browses events the way they browse a spreadsheet. The event detail screen uses a full-bleed, dark, high-energy photo of the live show as the dominant visual, with the interface elements sitting on top rather than boxed off to the side. The goal was to make opening an event page feel closer to seeing a poster than filling out a form.

One accent color, used only where a decision needs to happen. Against the near-black background, orange is reserved almost entirely for action — the "Book Event" button, the "2" in "O2 Arena," the small brand mark in the logo. Everywhere else stays white, grey, or photographic. The point is that in a screen this visually loud, the one thing that should never compete for attention is where do I tap to act.

Separate "I want this now" from "I want to explore." The event shown — "5ive at O2 Arena" — runs 8 events over 4 weeks, not a single date. Rather than forcing a single generic "Book Now" button to cover both a one-off show and a multi-date run, the screen carries two CTAs at different visual weights: a filled primary button for immediate booking, and an outlined "View All Dates" for people who need to check what fits their schedule first. That split exists specifically because leisure events aren't all the same shape — some are one night, some are a run — and the interface shouldn't pretend otherwise.

Put host credibility on the same screen as the event, not buried in a profile. "By Elizabeth R Events," with a verification badge, sits directly under the title — not tucked away on a separate host page. For the host-side half of the brief (visibility, trust, real bookings), that credit line does real work: it's the fastest way to tell a browsing user "this is a real, accountable organizer," without adding a click.

Compress the event's practical facts into a single scannable line. Event count, duration, and venue/location sit together as one metadata row (8 events · 4 weeks · O2 Arena, London, UK) instead of being spread across separate labeled fields. It reads in one glance — which matters on a screen that's otherwise carrying a full-bleed photo and has to stay uncluttered.

The Craft

• Minimal chrome: only a back arrow, share icon, and save/heart icon float over the hero image — everything else is either the photo or the two core actions, keeping the screen from feeling like a form.

• The wordmark itself carries the brand's premise: the "o" in "trck" is rendered as a small heart, quietly tying "what you'll love" into the logotype rather than stating it in copy.

• Typography leans large and condensed for the event title ("5IVE AT O2ARENA"), closer to gig-poster lettering than standard UI type, reinforcing that this is an experience, not a listing.
  
  
  
  

  

Outcome

Trck is a pre-launch product building toward city-by-city rollout, so this hasn't been through a live A/B or usage cycle yet — there's no adoption number to report honestly. What the screen does demonstrate is a working answer to the brief's two-sided problem: a single detail page that sells the vibe to a browsing user and gives a host's event the credibility and multi-date clarity it needs to convert.

What This Proves

This project is a case for designing two audiences into one interface without one side winning at the other's expense — making a screen feel spontaneous and vibe-driven for the person deciding whether to go out, while quietly doing the structural work (host credibility, multi-date clarity, scannable logistics) that makes the platform trustworthy enough for hosts to rely on for real bookings.

Let's Talk

If you're building a marketplace or leisure product that has to serve two different users on the same screen, I'd love to help. — dominionogbaji15@gmail.com