A homepage redesign for eisy, a fintech app offering USD accounts, virtual dollar cards, and cross-border/crypto payments.

eisy is a fintech platform (backed by investors including QED, Google, Techstars, and Seedstars) that lets individuals and businesses open a USD account, spin up a virtual dollar card, and send or receive money across borders — with crypto payments built in. The product itself is solid: real balances, real transactions, real cards. The website, though, wasn't doing the product justice. It read like a generic "fintech landing page" template — the kind of site that could belong to almost any startup promising "financial innovation," with none of the specificity or trust cues a product handling people's money actually needs.

The Problem

The old homepage had three issues working against it at once:

• Vague positioning. The headline — "Experience the Next Level of Financial Innovation" — could sit on any fintech's homepage. It described a feeling, not what eisy does or who it's for.

• No trust signals. For a product asking people to hold real USD balances and route international payments through it, the page offered nothing — no backers, no proof, no social evidence. Just illustrations and stock photography.

• Competing, unclear CTAs. "Get Started," "Log in," and "Download app" all sat in the header and hero with equal visual weight, splitting attention instead of pointing toward the one action that actually matters: getting the app installed.

The constraint was that this had to work as a redesign of an existing, shipped product — not a fresh concept. Every change had to be justifiable against a real interface eisy already had, using real screens rather than invented ones.

The Decisions

Swap illustration for real product UI. The original hero used a loose, cartoon-style composition — a floating card, a phone mockup, a transfer icon, scattered against a dotted background. It looked friendly but generic, and it didn't actually show what using eisy feels like. I replaced it with a photo of a hand holding a phone displaying the real app dashboard — balance, transactions, card limits, all visible. The trade-off: it's a less playful, more "serious fintech" look. For a product whose core job is holding people's money, I judged that credibility was worth more than warmth here.

Rewrite the headline and subhead to say something specific. "Experience the Next Level of Financial Innovation" became "Borderless payments for the digital era," paired with a sharper supporting line naming the actual features — virtual dollar cards, crypto payments, zero-friction global spending. The goal was a headline that couldn't be copy-pasted onto a competitor's site.

Add a social proof bar directly under the hero. The old page had zero trust signals. I pulled the investor/partner logos (QED, Google, Ventures Platform, Techstars, Seedstars) into a dedicated strip right after the fold — the first thing a visitor sees after the headline, before they've had a chance to doubt the product.

Collapse the CTA hierarchy to one primary action. Instead of "Get Started," "Log in," and "Download app" all competing, the redesign narrows the header to a single "Download eisy" button, and gives the hero a QR code plus App Store/Google Play badges. Since the product lives in the app, not the web dashboard, the website's only real job is converting to a download — so I made that the only loud action on the page.

Rebuild the feature section into one consistent grid. The original mixed a pale-blue block, a chevron-patterned phone mockup, and a separate peach-colored photo block for different features — three different visual languages for equivalent content. I replaced this with a single 3-column card grid, unified iconography, and one card (Send & Receive Money Globally) visually promoted with a filled background and its own CTA, so the layout communicates a hierarchy of importance instead of treating every feature as equal.

What This Proves

This project is less about visual polish and more about diagnosis — recognizing that a page can be aesthetically fine and still fail commercially because it doesn't say anything specific or earn any trust. The fix wasn't "make it prettier," it was: show the real product, prove the backing is real, and stop asking the visitor to choose between three actions when only one matters.

Let's Talk

If you're a fintech or SaaS team whose site doesn't yet match the trust your product deserves, I'd love to help. — dominionogbaji15@gmail.com